1. Look at your client’s experience from the outside in
There’s a reason why it’s easier to work through other peoples’ problems than our own. When we think about our clients, we open our hearts to empathize with them and their needs. In terms of our own personal businesses, we tend to avoid batting an eye at the single thought of it. Instead of breaching outwards, we tend to surrender to our recognizable ideas. We seek out arrangements that worked for us in the past and work towards revamping those instead of starting completely anew.
